Lunch Tim
Submitted to the NAC Spring 2020 Competition
Tim's has expanded their lunch menu and most of us associate Tim’s with the morning classics like coffee and breakfast. We need to shift consumers mindsets and encourage them think about Tim’s at lunch time. People will be searching for lunch spots online or outside walking for pickup, so our goal is to take over lunch, turning LUNCH TIME into LUNCH TIM.
Tim's has expanded their lunch menu and most of us associate Tim’s with the morning classics like coffee and breakfast. We need to shift consumers mindsets and encourage them think about Tim’s at lunch time. People will be searching for lunch spots online or outside walking for pickup, so our goal is to take over lunch, turning LUNCH TIME into LUNCH TIM.
Sun activated billboard - The sun is at it's highest point at noon a.k.a lunch time.
Lunch Tim Takeover
Heat activated Tim Hortons coffee cups & time sensitive coupons offered on popular food delivery services.
Heat activated Tim Hortons coffee cups & time sensitive coupons offered on popular food delivery services.