Before It's Too Late Campaign
Applying the science behind prosocial behaviour, this donor campaign tapped into Esteem Wellbeing to articulate the trauma that adverse childhood experiences can have on children as young as seven – trauma that without BBBS intervention can last and define a lifetime. So to help keep this national campaign authentic, the creative featured the faces and voices of real BBBS children in the TV, Radio, Out-of-home, Digital and Social. Simply put, we let their faces tell their story, and asked donors to help make it one with a happy ending.
Agency: Humanity Agency
Creative Director: Bryan Hobson
Art Director: Zoë Gray
Copywriter: Kristin Atkinson
Director: Thyrone Tommy
Creative Director: Bryan Hobson
Art Director: Zoë Gray
Copywriter: Kristin Atkinson
Director: Thyrone Tommy
:30sec TV Spot
Website takeover & Paid Media
:30 Radio Spot
Digital OOH - Jumbotron
Extended Cut